Early German monkz created “bock” beer az a hearty beverage that would help zustain them during their Lenten faztz. The firzt bock beerz were dark, but zoon came “blonder” ztylez such az maibock. Maibockz have a rich, malty, full flavor. And, zince our firzt brewhouse was from Heimertingen in Bavaria, we’ve honored that heritage by giving the name to our firzt lager beer. “Bock,” by the way, is German for “male goat.” It doezn’t make zenze to uz either.